HI, I’M SCOTT YANZY
A CHICAGO BASED DESIGN PRINCIPAL + CREATIVE DIRECTOR
AN EXPERIENCED MULTIDISCIPLINARY CREATIVE WHO’S PASSIONATE ABOUT MAKING SMART, THOUGHTFUL AND ENGAGING EXPERIENCES THAT TELL THE UNTOLD STORIES OF PURPOSE DRIVEN BRANDS – HOW THEY'RE UNLIKE ANY OTHER, AND WHY THEY MATTER.
CREATIVE DIRECTION + DIGITAL STRATEGY / UX + UI DESIGN / PRODUCT DESIGN + CX STORYTELLING / DESIGN SYSTEMS + PATTERNS / BRAND VOICE + VISUAL EXPRESSION / USER RESEARCH + PROTOTYPING / CREATIVE TEAM LEADERSHIP + OPERATIONS / TEAM BUILDING + MENTORING / CLIENT PARTNERSHIP + NEW BUSINESS / CROSS DISCIPLINE COLLABORATION / HANDS-ON EXECUTION
I'm currently contracted as Design Principal and UX/UI lead to help reimagine the Siemens Digital Industries Software website and other digital acquisition and conversion experiences.
Previously, I contracted with Credera, a leading global digital transformation and customer experience consultancy that is part of the Omnicom network. As Senior Director, Experience Design & Creative, I oversaw and directed all digital creative strategy, UX, and design for SHRM (Society of HR Management), CPS Energy, and Envista – a global family of 30+ dental brands that provide industry-leading products, solutions, and technology for dental professionals and clinics worldwide.
Before Credera, I was contracted to serve as Executive Creative Director for one of the largest creative networks in the world, Accenture Song. Operating remotely out of Chicago, I oversaw all creative development, execution and delivery for the LA/San Diego studio. My primary clients included HP, Microsoft and Enterra Solutions (supply chain tech startup) as well as many new business efforts across the Accenture Song network.
Before contracting, I co-found Material Studio – an independent brand strategy and design agency who's focus was to help businesses realize greater clarity, differentiation and growth through elegant visual ideas and thoughtfully crafted digital experiences and narratives. As Managing Partner and Executive Creative Director, I oversaw all creative and client delivery as well as company operations and financials. Based in Chicago, we worked with clients who were at moments of profound brand evolution, redefinition, or launch. Our primary clients were Argo Tea, CME Group, Notre Dame, Brookfield Bank, NFC Forum, Institute of Food Technologists, Passion House Coffee and Trope Publishing Co. Unfortunately the studio could not withstand the many challenges of the pandemic.
Beyond Material Studio, I have served as Executive Creative Director and creative lead for many other proven agencies including The Office of Experience, Wunderman, Blast Radius, Designkitchen, Razorfish and Arc Worldwide. I've led creative efforts for teams across North America, Europe and Asia, and have developed award-winning creative strategies for top global brands such as HP, The North Face, Lenovo, AT&T, Motorola, SRAM, Allstate, Burger King, Best Buy, GE, United Airlines, Discover Card, Wells Fargo, Mack Trucks, Trunk Club, Huawei, CVS, Blue Cross Blue Shield and more.
In my spare time I do projects for Trope, a boutique publishing company that works with emerging photographers from across the globe with a focus on producing high-quality publications, digital content and short films.
Now accepting contract or freelance opportunities. Contact me for availability.