SIEMENS GLOBAL ACQUISITION PLATFORM

Siemens is one of the largest and most innovative technology companies in the world. Through electrification, automation, software, and AI, their expertise and technologies help transform industry, infrastructure, and transportation on a global scale, enabling customers to be more productive, profitable, and sustainable.

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In 2022, Siemens underwent a global rebrand that elevated their positioning and expression to better align with who they are and where they want to be in the industry. The work was award-winning, received widespread acclaim, and the leadership was conceptually onboard; however, no one knew how to fully activate it online or integrate it meaningfully into the customer experience journey.

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After years of starts and stops and half-baked attempts, Siemens assembled a dedicated team to step back, reimagine, and think blue-sky on ways the still relevant and fresh brand expression can be experienced across their entire digital acquisition and conversion platform. Our team revisited every aspect of the current design system, seeking not only to reflect the new positioning more accurately but also to evolve the UX and UI in unprecedented ways – setting a standard and establishing the blueprint for all future online experiences.