LENOVO YOU INSPIRED CAMPAIGN

Our challenge was to help Lenovo reach the elusive “digital generation” audience across the globe and drive awareness and purchase intent by demonstrating how YOGA products better integrate into their unique lifestyles.

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Launching a global social campaign, we asked key millennial influencers to showcase how Lenovo products are all about them— flexing to fit their lives and positively affecting their passions, work and play.

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A select number of influential users, including culturally relevant artists, designers, musicians, chefs, and more, received a custom care package asking them to share their product experiences and help shape the next wave of YOGA form and function.