ARGO TEA REBRAND, PACKAGING + WEBSITE

After years of neglect and sales decline, the original founder and a select group of strategic investors bought back Chicago based, Argo Tea with the intent of relaunching it as a consumer packaged goods brand. The goal was to position Argo Tea as a premium, healthy, accessible leading national tea brand and win the hearts and minds of consumers in retail.

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Argo Tea wanted to develop a new brand strategy and position to better reflect the new vision for the company, focusing initially on their four primary ready-to-drink (RTD) products. 
 
Our team worked closely with the founder and senior leadership to articulate this new purpose across all core channels, which included: Argo's corporate brand identity, product packaging and the company/consumer website – all signaling a “new day” in the bottled tea marketplace.