HP PRODUCT LAUNCH VIDEOS
To support the upcoming launch of a series of hybrid-worker products by HP, we developed numerous demo videos and social assets to help generate awareness and excitement around the innovative experiences these devices will enable.
By leveraging the new HP VisID, we created videos that were fun, fresh, and informative. Each video highlights key experience moments by using smart, yet playful visual metaphors that illustrate every core function and new innovation.
The right balance of excitement and information was achieved by incorporating rich and dramatic 3D animations of the product with bold typography and vibrant color – supported by simple, clever and direct headlines and supers that tell each device’s story in a unique and memorable way.