BROOKFIELD BANK REBRAND + WEBSITE
Founded in 1962, First National Bank of Brookfield (FNBB) was the first official bank in Brookfield, Illinois – a blue collared, west suburban town known for hard work and being a tight-knit community. Over the years, FNBB grew and built a reputation as a trusted, warm and friendly, hometown community bank. However, in today's banking landscape, that wasn't enough as FNBB had much more ambitious plans of being a modern alternative for today's financial needs and expanding beyond the limits of Brookfield. To get there, they needed to reinvent themselves yet stay true to who they always were.
Working directly with the CEO and select bank leadership, we developed a new brand strategy that embraced traditional banking — personal service, trusted advice, retained knowledge of your needs — and infused it with the best of modern banking. We also went through an extensive naming exercise that concluded with Brookfield Bank.
To align with their new positioning, we developed an all new visual expression, including their corporate identity and primary banking website. Both were designed to reflect the evolution of the new Brookfield Bank brand and to win the hearts of future customers by showing them the best of both worlds banking can exist.