top of page
TNF_logo_white.png

THE NORTH FACE WEBSITE

For over 40 years, The North Face has focused on one thing: inspiring a global movement of exploration. Through their products, they’ve given countless outdoor enthusiasts the confidence to go outside and connect with nature.

But products alone weren’t enough to fuel a movement. They needed something stronger— something that captured the emotion of adventure. Understanding that today’s consumers expect more from brands, we created a framework for TheNorthFace.com that brought the pulse of the brand to life and delivered a strong emotional connection.

Working within Adobe Experience Manager, we developed an experience that focused on storytelling. Using authentic stories to build a sense of community and excitement, as well as to present products in a relevant way to the individual user, helped make The North Face a more valuable part of their active lives.

thenorthface_award_video_2016
Play Video
TNF_wolf_home.jpg
TNF_Concept_C_home_01.jpg
6_TNF_phase2_HikingActivity_Landing.jpg
9_TNF_phase2_Thermoball_Landing.jpg
7_TNF_phase2_Mtn.Athletics_Landing.jpg
11_TNF_phase2_Holiday_Landing.jpg
TNF_concept_A_showcase.png
bottom of page