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HP GLOBAL PHOTOSHOOT

HP needed a fresh global portfolio of lifestyle imagery that continued to differentiate their products by capturing natural human emotions and experiences of real people, doing real work, in real work/home environments as they navigate a hybrid world.

 

Working within HP's VisID guidelines, we developed a documentary-style visual strategy where people were the primary subject and the products were secondary.

 

Meticulous upfront planning, scouting and production allowed us to capture key experiences of every product in a natural and authentic way, by shooting real hybrid-work moments of each small business owner and/or employee at their actual company and home.

 

Incredibly, the entire shoot was shot remotely in various locations near Sydney and Melbourne, Australia with real-time/live set direction out of the US. Over 20 HP products were captured with over 200 final selects made.

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