LENOVO VIBE ON CAMPAIGN

One of the most defining dynamics that global millennials face is the pressure to succeed. But there’s a new measure of success, being redefined by technology, which is increasing our ability to connect and share who we are.

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As a result, achieving status and influence is increasingly being driven by one’s ability to cultivate and share a passion. Understanding this, Lenovo sought to inspire and enable a generation—in any region, with any passion, to make their mark.

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We created VIBE ON. A multi-channel campaign that focuses on how a smartphone is more than a piece of hardware, it’s an extension of oneself. It’s an opportunity, in this ever-changing world, to stay true to yourself and prove who you are to the world.